News & Events

News & Events

April 16th, 2013

Rx30 to Leverage MedsOnCue to Provide On-Demand Prescription-Specific Videos, Patient Engagement Services to Thousands of Independent Pharmacies

LAKE MARY, Fla. – (April 16, 2013) – VUCAHealth, which provides patient engagement solutions that deliver on-demand prescription-specific videos and other value-added services designed to engage patients and strengthen customer relationships, announced today that Rx30, the leader in independent pharmacy management software, will distribute the innovative MedsOnCue solution to its client base of thousands of community pharmacies.

“MedsOnCue provides community pharmacies with a truly innovative approach to engaging and educating patients, thereby improving health literacy and medication adherence while reducing adverse medication events,” said Steve Wubker, CEO of Rx30, which provides independent pharmacies with a turnkey dispensing solution. “By bringing MedsOnCue to our customers, this relationship allows us to address key patient care issues while strengthening our own positioning among independent pharmacies and pharmacy benefits managers.”

The first Rx30 customer to deploy MedsOnCue will be Hobbs Pharmacy, a 40-year-old independent full service pharmacy based in Merritt Island, Fla. Prescription labels printed at Hobbs and other Rx30 pharmacies will feature QR codes that link patients to thousands of medication-specific videos in the robust MedsOnCue library. Available in English and Spanish, videos are developed and maintained by Doctors of Pharmacy to provide optimal information on top-prescribed medications, including proper usage, expected benefits and potential side effects.

“MedsOnCue is the ideal extension of our focus on providing the best healthcare possible by leveraging innovation and technology to meet our customers’ needs, without losing the highly personal ‘small business’ feel our customers appreciate,” said Mark Hobbs, president and owner, Hobbs Pharmacy.

MedsOnCue utilizes QR codes printed on prescription labels, SMS text messaging and email to deliver on-demand prescription-specific videos designed to engage and educate patients. The MedsOnCue solution also includes three customizable services designed to reinforce patient relationships and cultivate brand loyalty: Connect Me, providing “click-to-call” access to client-designated pharmacies or call centers; Remind Me for streamlined registration with the pharmacy’s or healthcare organization’s medication alert and reminder program; and Inform Me, providing on-demand access to additional prescription information and health or wellness resources.

“Rx30 is dedicated to bolstering the success of its customers by leveraging the latest technologies to help them effectively and efficiently respond to the evolving healthcare market,” said VUCAHealth CEO David Medvedeff, PharmD, MBA. “We are honored they have chosen MedsOnCue to advance their customer service goals and look forward to a long and mutually beneficial relationship.”

About Hobbs Pharmacy

Based in Merritt Island, Fla., Hobbs Pharmacy ( is a multifaceted pharmacy operation servicing the community, long term care and home care markets. Specialty services include consulting, medical screenings, compounding and infusion therapy. The practice provides medications and consulting services to over 1,000 alternate care patients, and services two ambulatory surgical centers, four hospice organizations and multiple home care operations. They are one of leading independent pharmacies in Florida, and have brought innovative compliance, immunization and custom compounding services to Florida’s Spacecoast. Hobbs Pharmacy was named the recipient of the 2011 SBA Jeffery Butland Family Owned Business of the Year, and was a finalist for the 2012 Cardinal Health Independent Pharmacy Best Practices award.

About Rx30 Pharmacy Management System

Developed by Transaction Data Systems, Inc., Rx30 ( is a total Pharmacy Management Software application that truly acts as the hub for all pharmacy management activities, including prescription dispensing, fully automated refills and reminders, workflow management, adherence management, document management, smart phone/web refills, e-prescribing, POS, outbound customer communication, IVR integration, business reporting, label printing and a myriad of value added processes and interfaces that assist in streamlining pharmacy management activities and driving profit.

About VUCAHealth

Based in Lake Mary, Fla., VUCAHealth ( provides a gateway to patient engagement that serves as an on-demand extension of pharmacists and other healthcare providers. The company’s MedsOnCue solution leverages advanced mobile, web and on-demand video and communication technologies to deliver trusted patient information that enhances the medication use process. It offers a convenient and cost-effective way for clients to provide on-demand patient medication information and strengthen customer connections with video briefings, web messaging, reminders and alerts and a host of other customizable services that extend and enhance the patient relationship.