News & Events

News & Events

August 1st, 2016

PharmBlue Partners With VUCA Health to Provide On-Demand Prescription-Specific Videos to Enrolled Members

LAKE MARY, FL–(Marketwired – Aug 1, 2016) – VUCA Health announced today that PharmBlue LLC, a national specialty pharmacy focused on the needs of chronic patients on multiple medications, will utilize its medication video library to enhance customization and improve medication adherence and care outcomes. In doing so, PharmBlue patients will be given access to a vast library of prescription-specific videos that can easily be accessed based on individual medication profiles.

“Medication adherence and improved patient communication is vital to the health of all individuals, especially those dealing with chronic conditions,” said Mike Nelson, CEO, PharmBlue. “Our core mission is to provide continuous support for the overall health of our patients. We are pleased to provide this innovative service, which enables us to do that.”

In partnering with VUCA Health, PharmBlue patients will have access to the highly innovative library of prescription-specific video briefings that deliver information on top-prescribed medications, including proper usage, expected benefits and potential side effects. Available in English and Spanish, videos are integrated with prescriptions and PharmBlue’s website.

“As the healthcare industry and technology evolve, it is our goal to create better ways to advise and educate patients on the prescription medication they take,” said VUCA Health CEO David Medvedeff, PharmD, MBA. “By coupling digital content with mobile technology, PharmBlue is offering its patients a unique way to connect to their medication information, enhancing the patient-pharmacist connection and leveraging ubiquitous mobile channels, ensuring proper and safe medication use.”

About PharmBlue

PharmBlue is a national specialty pharmacy that has been serving the needs of its members for more than 12 years. PharmBlue provides services to individuals with chronic conditions taking multiple medications, and the clinicians who serve them. PharmBlue serves thousands of enrolled members throughout the country and fill all member pharmacy needs with a special focus on the needs of HIV/AIDS, Hepatitis C, behavioral health, chronic pain, and substance abuse patients.

About VUCA Health

Based in Lake Mary, Fla., VUCA Health ( provides a gateway to patient engagement that serves as an on-demand extension of pharmacists and other healthcare providers. The company’s MedsOnCue solution leverages advanced mobile, web and on-demand video and communication technologies to deliver trusted patient information that enhances the medication use process. It offers a convenient and cost-effective way for clients to provide on-demand patient medication information and strengthen customer connections with video briefings, web messaging, reminders and alerts and a host of other customizable services that extend and enhance the patient relationship.

Michelle Holden
(813) 333-2867