News & Events

News & Events

April 29th, 2013

CueScript Becomes VUCA Health, Announces Advisory Board

LAKE MARY, Fla. – April 29, 2013 – To more accurately reflect its evolving portfolio of services and markets served, CueScript has been renamed VUCA Health. The company, which provides patient engagement solutions including on-demand prescription-specific videos and other value-added services, also announced the formation of an Advisory Board to guide future growth.

“As we explore new products and services to meet the expanding needs of both our core pharmacy customers and broader related healthcare segments, and to pursue complementary opportunities in content licensing, we wanted a name that better reflects the kind of company we are and that creates a solid foundation upon which to build and grow,” said CEO David Medvedeff, PharmD, MBA. “ VUCA Health emphasizes the vision, understanding, clarity and action that characterize who we are and the innovative approach we take toward meeting the evolving needs of our customers.”

Guiding that future growth will be a newly appointed Advisory Board made up of leaders in the retail pharmacy, clinical analytics and pharmaceutical fields. Board members are:

  • Phil Burgess, president of Phil Burgess Consulting, LLC and chairman of the Illinois State Board of Pharmacy. Burgess, who held numerous corporate management positions with Walgreens, was appointed to the HIV/AIDS Advisory Council under the Clinton and Bush administrations and served as healthcare advisor to the Obama campaign. He is active on numerous state and federal committees on drug disposal, electronic medical records, e-prescribing, and health information exchanges. A recipient of the NACDS Harold W. Pratt Award and the Operation PUSH Partner Award, Burgess also serves as chairman of the Community Pharmacy Foundation.
  • Woody Eisenberg, senior vice president of performance measurement and strategic alliances for the Pharmacy Quality Alliance, Inc. Dr. Eisenberg, who was previously chief medical officer at Medco, has served on several Centers for Medicare and Medicaid Services Technical Expert Panels, which develop quality measures for pharmacists, hospitals and Medication Therapy Management programs that seek to improve the quality of care provided to Medicare beneficiaries.
  • Shahir Kassam-Adams, former chief strategy officer for Decision Resources Group and president and CEO of its medical device business unit, Millennium Research Group. Kassam-Adams was previously executive vice president of Thomson Reuters Healthcare and was with Harcourt during its sale to Reed Elsevier. An experienced entrepreneur and general manager with a strong track record for building new businesses, Kassam-Adams has led multiple high-value M&A transactions. He currently serves on the Board of Directors for OpenQ, Inc and the Business Advisory Board for Bertelsmann Business Information.
  • Chuck Peipher, president of Rajas Consulting which is focused on Phase II/III global commercial development in neuroscience. He was previously with AstraZeneca in leadership positions spanning the pharmaceutical development processes, marketing functions and U.S and global marketing. Peipher’s last position at AstraZeneca was global team leader, pricing and market access, specialty care, where he led a team of six global market access directors across three global sites who worked closely with local marketing companies and governments to secure pricing, reimbursement and access for specialist products.

We are honored to have such noted industry leaders guiding VUCA Health’s future growth,” said Dr. Medvedeff. “Each contributes a unique expertise that will ensure the direction the company takes to developing and expanding its products and services meets the unique and evolving needs of our client organizations.”

VUCA Health’s core product, MedsOnCue, utilizes QR codes printed on prescription labels, SMS text messaging and email to deliver on-demand prescription-specific videos designed to engage and educate patients. The MedsOnCue solution also includes three customizable services designed to reinforce patient relationships and cultivate brand loyalty: Connect Me, providing “click-to-call” access to client-designated pharmacies or call centers; Remind Me for streamlined registration with the pharmacy’s or healthcare organization’s medication alert and reminder program; and Inform Me, providing on-demand access to additional prescription information and health or wellness resources.

About VUCA Health

Based in Lake Mary, Fla., VUCA Health provides a gateway to patient engagement that serves as an on-demand extension of pharmacists and other healthcare providers. The company’s MedsOnCue solution leverages advanced mobile, web and on-demand video and communication technologies to deliver trusted patient information that enhances the medication use process. It offers a convenient and cost-effective way for clients to provide on-demand patient medication information and strengthen customer connections with video briefings, web messaging, reminders and alerts and a host of other customizable services that extend and enhance the patient relationship.

# # #