Our Leadership

Award-Winning Leadership

Our Leadership

Award-Winning Leadership

Richard Waithe, PharmD
President

Dr. Richard Waithe is passionate about helping people better manage their health and medications. While still in pharmacy school, Dr. Waithe played a key role on the content team as a junior editor in helping VUCA Health create the largest library of medication education videos. Fast forward to present day, as President, he is committed to continuing VUCA Health’s mission of improving health literacy through increased access to reliable and understandable medication information.

With multiple leadership roles in community pharmacies that include Target, CVS, and Publix Pharmacy, and an innate ability to connect and engage with his patients, Richard has extensive experience in delivering quality medication therapy management services to help patients improve health outcomes. Dr. Waithe is also the Founder of Rx Radio, a digital media platform focused on engaging and inspiring pharmacists to better the profession of pharmacy. Through podcasting and producing media content for platforms like Facebook, Instagram, Alexa, LinkedIn, and Medium, Rx Radio quickly became an emerging leader in the digital media landscape of healthcare.

Richard received his Bachelor’s in Chemistry from Florida International University and his Doctor of Pharmacy from the University of Florida.

David Medvedeff, PharmD, MBA
Executive Chairman

Dr. David Medvedeff has committed his entire career to the triple aim of advancing healthcare quality, enhancing the medication use process and empowering patients to take a more active role in their health and wellness. David most recently served as the CEO of Avatar International, where he worked with prestigious organizations such as The Mayo Clinic and Kaiser Permanente to give their patients a voice in the optimization of the care experience – a meaningful component of healthcare reform. His leadership and focus on organizational culture was instrumental in attracting top talent to Avatar and ultimately delivering remarkable corporate results.

Prior to joining Avatar International David was the President of Informed Decisions, a subsidiary of Gold Standard which was acquired by Elsevier Health; the world’s largest medical publisher. His multifaceted role with Elsevier simultaneously included leading the company’s electronic prescribing initiatives, managing the predictive modeling and analytics unit MEDai, as well as serving as the Vice President of payer and provider strategy for the Clinical Decision Support division.

In recognition of his leadership in pharmacy and healthcare technology, David has been the humble recipient of numerous industry accolades. Some of his more notable honors include being the only two-time winner of the American Pharmacist Association’s Pinnacle Award as well as receiving the prestigious National Prescott Award. In pursuit of his triple aim David plays an active role in several transformational healthcare organizations. He has chaired the National Changing Diabetes Program Health Information Technology group, The Pharmacy Quality Alliance’s Diabetes and Medication Reconciliation Workgroups and served on the Florida Behavioral Health Collaborative. He currently serves on the Board of Directors of Strata Decision Technology, Pharmacy Quality Solutions and the Executive Board of The Beryl Institute.

Dr. Medvedeff earned his Doctor of Pharmacy and Master of Business Administration from the University of Florida, where he served on the faculty of College of Pharmacy and earned the Outstanding Alumnus and Outstanding Service Excellence awards.

PQA Member Spotlight: David Medvedeff